Internet users are more stimulated than ever when it comes to content. So how do you ensure that your content is lost in the deep blue sea of internet content?
Forbes contributor, Neil Patel, wrote a great article about Dominating Content Marketing in 2015. Again, more content floating around on the internet.
Patel makes great points that every writer who wants their content to be taken serious should take to heart.
- Focus on guest blogging.
It’s ok to bring in diversity. Spice up your content by bringing in a new view point or opinion. Also, guest bloggers tend to self-promote to develop their own personal brand – it’s a total win\win for all parties involved.
- Create content with users in mind.
Gone are the days of writing content that makes no sense just to ensure that you are getting in EVERY SEO word you can think of to boost your Google search reach. Google is now changing their search formula to eliminate poorly written, SEO driven content. Write quality content that is engaging and informative that is user focused and the readers will come.
- Diversify your forms of content.
Blah, blah, blah – words, words, words. Let’s talk change. Incorporate images, pictures, drawings, videos, music, and more to engage your users. It’s ok to change up the formatting. Try using bullets, short paragraphs, and quote inlays to keep your users attention. Remember: Content is more than your blogs. It’s also your Facebook, Twitter, Tumblr, YouTube channel, forum interactions. Anywhere you can tell your story - Tell it!
- Don’t be afraid to establish a higher budget than normal for content marketing.
It takes money to make money – we have all heard this saying and it holds true. Invest in good content writers, good images, and video production. Quality content isn’t just within the written content but within the total package. The more appealing your total package the more readers you will attract. - Work on building your personal brand as well as developing content for your business.
It’s ok to let your content writers shine. Let their content help develop their own personal brand, as well as the business brand. Users like to find things they can connect to so why not let them connect to one of your staff writers? Developing a personal brand can help develop a connection to the users and will have them coming back time and time again because they feel connected to your writers and in the end to your brand. - Integrate your content with your email marketing and social media marketing.
You have great content – USE IT!! You cannot build great content and expect users to just find it. We wish it were that simple. You have to reach users when, where, and how they want to be reached. So share your content love. Publish it to your blog, promote it on Facebook, Tweet about it on Twitter. The more platforms you disperse it on the more users you will reach. Total reach of users is just as important as how many people came to you. It’s time to start going to the user. - Place an equal effort on promoting your content once you publish it.
Promote, promote, promote!! If you write it, they will come is a thing of the past. The gap of industry leaders is rapidly closing with the free flowing content. Places like National Geographic and Sports Illustrated, who were one time industry leaders, are now competing with independent bloggers, photographers, and viral video producers. It is important to develop great content but it is equally important to tell people how great your content it. So get out there and start promoting!
Resources: http://www.forbes.com/sites/neilpatel/2015/01/12/how-to-dominate-content-marketing-in-2015/
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